THE IDEA

BOBBIES: The first line of defence

Imagine a world in which you live or work, in a building that has no guards, no housekeeping, no one picking up the garbage.
There will be chaos everywhere, streets will get dirty, festering rats and other diseases, while the homes continue to get robbed and broken into.
It is these people who keep civil societies, civil and properly functioning. Without them, civilization as we know it will deteriorate. Bobbies are the people who keep it from happening.
Bobbies are the bedrock of modern civilisation, yet easily overlooked, and criminally underappreciated.
They are not the security guards, or cleaners, or repairmen, or plumbers. They are Bobbies, the first line of defence between civil society and absolute chaos.